In honor of Breast Most cancers Consciousness Month, celebrities like Kate Hudson, Zoe Saldana and Dakota Fanning are stripping right down to their skivvies to unfold the message and lift analysis funds.
The social media marketing campaign was masterminded by Kit Undergarments, the road launched by Hollywood stylists Jamie Mizrahi and Simone Harouche in 2019. All through the month of October, the model will donate 5% of all gross sales to the Women’s Cancer Research Fund, together with an extra $1 every time somebody posts a photograph of their underwear utilizing the hashtag #kitstokickcancer and tagging @kitundergarments.
A part of the Breast Most cancers Analysis Basis, the Ladies’s Most cancers Analysis Fund helps analysis, schooling and outreach for the event of simpler approaches to the early prognosis, therapy and prevention of girls’s cancers.
Kate Hudson was among the many first to heed the decision, sharing a snap of herself leaping for pleasure in a pink bra and matching briefs from the model — and it wasn’t lengthy earlier than different stars joined, with Katy Perry, Mindy Kaling, Michelle Monaghan and extra posting selfies of their lingerie. Under, see all of the initiative’s well-known contributors — to this point.
“Sending a HUGE hug to all of the survivors, the fighters and the households who’ve needed to sadly say goodbye to family members. We struggle to see the tip of breast most cancers in our lifetime! Let’s do that,” the “Virtually Well-known” star wrote, clad in Kit Undergarments’ Classic Demi Bra ($68) and High-Waist Boy Brief ($38) in Rose. “Additionally, voting in underwear is enjoyable! So don’t overlook when you’ve got a mail in poll to get it in as quickly as attainable.”
The “Daisies” singer posed in a pink tie-dye bodysuit from the model, which has sadly offered out.
The “By no means Have I Ever” creator paired the identical bodysuit with heart-shaped assertion earrings whereas posing in her closet.
“So comfortable to assist @kitundergarments for breast most cancers consciousness month,” the supermodel captioned this sequence of toilet snaps whereas sporting her tie-dye bodysuit.
“Save the boobies!” the “True Detective” star exclaimed, posing on her mattress within the Triangle Pullover Bra ($48) and High-Waist Boy Brief ($38) in Rose. “Early detection is essential girls! Let this be a reminder to schedule your a lot dreaded however life-saving mammo, stat!”
“There’s a lot occurring on this planet proper now, however additionally it is Breast Most cancers Consciousness [Month],” the actress (and Brooklyn Beckham’s fiancée) reminded her followers, pairing the Molded Balconette Bra ($68) in Candy Pea with cozy grey sweatpants.