How to Expand Your Audience

If your current objective is to expand your audience, then the key to the treasure chest is marketing. Marketing is the vital nutrient that a business needs to get more customers or win clients round. If you read this article and you’re not convinced that marketing is going to be absolutely vital to reaching more people with what you have to offer, we’ve failed you and your future self.

1. How Much Should I Spend on Marketing?

So now you know that you need to be focusing on marketing to expand your audience base. The big question is always how much money you should be investing in it. The most successful businesses tend to spend somewhere between five and seven percent of their annual budget on various means of marketing. It’s always a good idea to diversify your marketing platforms so that you reach different audience groups across all mediums.

2. Brand

You don’t need to be a fortune 500 company to have a brand. Your business has a brand; your services or products have a brand around them. People may look at what you sell or offer and think that you offer something quality that your competitors do not. Marketing can improve your brand suitability and appeal to a wider audience. This, in turn, will increase your profits and brand awareness.

You need to come up with a clear marketing strategy. Why should people buy what you have to offer? What makes you stand out from the crowd? If you can do marketing well, your audience will skyrocket.

3. Online Advertising

Don’t get online advertising confused with social media advertising etc. Online advertising involves using things like Google AdSense, where you can pay to boost your website’s rankings in the Google search engine. You could also pay to get any video ads featured at the start of YouTube videos. Millions of people sit down and watch YouTube videos every day, so the potential for your ads to be seen is extremely high.

4. Social Media

Everybody has one social media profile or another these days, whether its Facebook, Twitter, Instagram or even LinkedIn. Facebook has an incredibly deep advertising space that people have been using for years. You can set all kinds of ad campaigns to reach certain audiences or to turn website visits into sales conversions. LinkedIn can be used to sell services or network with businesses and industry leaders. You’d be silly not to look further into the unlimited growth potential social media advertising can do for your business.

5. Search Engine Optimization (SEO)

The SEO market has exploded in the past few years. The fine art of tuning your webpages so that they naturally appear towards the top end of google search results pays off big time. If you manage to accomplish this, then it will definitely pay off in the long run. When you look something up on Google, you probably look through the first 3-5 search results, anything beyond that, and you’d probably declare you haven’t found what you’re looking for. Getting to the top of these results is like finding oil.


We hope this article has helped make you aware of just how important marketing actually is. It can vastly increase your audience and convert the advertisement of your products into actual sales and revenue. Look into setting up your own ad campaigns or get an expert service that specializes in online marketing. It may seem like a foolish investment, but you can make a huge return in the long run. All the successful businesses out there are utilizing the power of marketing.